You have built your business. You
did what you needed to do. Now it’s time to consider
selling the business and moving on. Here are
some simple
but often overlooked things that you can do that can significantly increase the
value to a prospective buyer of your business.
Organization
Structure – The basic
organizational question is: How is your business
structured? Do you have defined departments with
recognized department heads or are the lines of
authority and responsibility blurred? If
responsibilities and authorities are blurred sooner or
later conflicts usually arise. Are all the functions
covered, which are necessary for the operation of the
business? Unassigned functions can be covered on an
ad-hoc basis, but usually at the cost of large amounts
of management time and pain. Are there too many people
reporting to you or any of your managers and making
demands on your time? If anyone has more than five
direct reports they are probably spread too thin.
Relationships – Do people have
clearly defined reporting relationships? An employee
who is unclear about to whom he reports, or who reports
to him, will have difficulty sooner or later meeting the
job requirements. Is significant decision making
authority delegated in the organization? If yours is an
organization, which is heavily “dictatorial”, in that
only one person’s opinion (the boss’s) counts, then
managers and supervisors are not learning how to think
and manage.
Job Descriptions – Have you written
job descriptions? If not, you are probably not paying
for performance, because you have no way of gauging if
someone’s performance is below, at or above the
requirements of their job. Do you do performance
appraisals of your employees at least annually? If not,
you are missing an opportunity to encourage your top
performers and coach your under-performers to improve.
Marketing and Sales
Growth Curve Position – Most
products go through a cycle of birth, development,
growth, maturity and decline. Much has been written
about this cycle and the subject is too complex to be
fully covered here. However, you can generally tell
where your product is in the cycle. During birth and
development, the beginning stages, there is great
uncertainty if the product will be successful, and the
risks are great. During growth and maturity, the middle
stages, the risks are less, the product opportunities
look better and the business will look more attractive
to a buyer. During product decline the perceived value
of the product and the business will be lower.
Information Systems
Data Integrity – These days, with
the low cost of good computer hardware and software,
everyone can afford workable information systems.
Therefore, having good systems is no longer a variable
in evaluating a business, it is a prerequisite. There
are too many good business opportunities with businesses
for which good information is available for prospective
buyers to waste time with businesses which don’t have
good information. Do your systems work reliably and
consistently? If they don’t, you should have them
fixed. Spend the money it takes to do it right, without
going overboard, by using experienced vendors or
consultants, and insisting on proven solutions.
Quality – There is an old saying:
Garbage in – Garbage out. The best system is worthless
if the data is missing, corrupted or in error. Have you
taken the time to learn how to use your information
systems properly? Have you trained your people? Do
your business procedures, which support the information
system, work the way they need to? If you answered “no”
to any of these questions you need to fix the
procedures. If you are not good at that sort of thing
find someone who is, and just do it.
Accounting & Budgeting
Budgets – Do you have reasonable
budgets? Winston Churchill said that a plan is nothing
but planning is everything. You should go through the
exercise of re-examining your business and identifying
strengths, weaknesses and opportunities. Who are your
best customers? Why? Who are your toughest
competitors? Why? What external factors are changing?
What can sales likely be next year? What do you need to
do to achieve the sales goal? How are raw materials
costs expected to change? How much will expenses
change? Ask yourself and your key managers these and
related questions.
You will need believable answers
for these are questions that any serious purchaser will
also be asking!
Accuracy of Information – Do you
get good information on how well the business is doing
at least monthly? Every business needs financial
reports prepared accurately and consistently on a
monthly basis so management can plan corrective action
for problem areas. The reports should compare actual
month and year-to-date numbers against comparable budget
and last year. Also, sales dollars and sales quantity
are often best reported broken down both by product and
by customer.
In summary, with a little clean-up
you can put your business on a more solid footing and
give yourself a better chance of realizing its full
value.
Joel Krichiver, principal of MAS
Associates, LLC, is an independent management consultant
with more than eight years experience troubleshooting
financial management, organizational development and
information technology issues. Joel has been an
operating company CFO in the baking and food, and
packaging industries for over twenty three years. He
holds an MBA in Finance from the University of Chicago
and a BSE in Applied Physics Engineering from the
University of Illinois (Chicago). He lives in the Kansas
City area and may be contacted at
joelk@everestkc.net.
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